This
has to be their strategy – it's the only thing about this whole deal that makes any goddamn sense.
I disagreed with
@topdecktiger earlier this week, reasoning there is no way the B12 would make any major membership decisions without first consulting the people who will actually be cutting the checks to pay for the entire enterprise?
That made no sense whatsoever.
It also made no sense for them to make a deal that was reliant on permanent television revenue inequity. You don't have to be Cedric Dempsey to realize that plan just wouldn't work over the long haul. The B12 is run by a bunch of very bright people and there is no way they would set up their league to fail like that.
However, maybe that was never their goal in the first place?
Maybe, just maybe, they knew the reaction they would receive from the television networks, which is why they seemingly schizophrenically went from no expansion at all to a four team expansion in the span of about 24 days? They really wanted to turn up the heat on the television networks.
That's really the only way some of these puzzle pieces start fitting together again.
The Big 12, which is already overpaid for 10 teams, is going back to the television well trying to be even more overpaid. That's pretty ballsy on their part – which explains why they resorted to such drastic (desperate) measures.
If I were ESPN/FOX I'd call their bluff. Let them expand by two or even four more teams. Let them deal with selling tickets and sponsorships to play annual games versus Houston or Memphis or someone like that.
There is no way they will go through with it. They will end up expanding by two teams at max - probably BYU and Houston or Cincinnati.