If the Big-12 wants to stabilize and expand its TV Footprint it should move to 16 Teams and Renegotiate all TV Contracts including the College playoff TV Bowl Money as a condition and that in itself would solve all of its potential problems and result with its own Big-12 Network and within in it the Long Horn Network that is still suffering from Distribution problems.
Add these Schools and States and name it the Big16 Conference!
I would go after COMCAST located in Philadelphia as the Major TV Cable Provider that would willing to increase role in College Football and a Content Distributor! It won't solve all the Travel Problems in the Big-12 MidEast but would reduce it for WVU isolation, and would certainly lower the costs in Big-16 Southwest! It would force the Re-Negotiations of Playoff TV with FOX and ESPN that can work out other deals with percentages with COMCAST BIG16 Network. It would go from 5 state Footprint to 11 State Footprint in some of the Biggest Cable States. Finally, it will be the first conference to go to 16 Teams and take that name first and 12 Schools won't be enough for the future anyway.
Even more important, it would remove PAC-12 threats, along with SEC, and Big Ten and remain a Power Conference until a College Football For Profit League comes into creation and reorganizes the entire League and all 5 Power Conference to a better Geographical, Restored Rivalries, and Reduced Costs Re-organization of Big Four Power Conferences 20 Teams with 2 Divisions each for a total 80 team FBS League. Or Big Eight Power Conferences of 8 Conferences of 10 Teams. This would add another 15 Schools to Power Conferences in the end going from current 65 to 80! Other schools like UNLV, New Mexico, South Florida, UConn, San Diego State, Boise State, Navy, Army, Tulane, etc etc could be added later to Pac-12, Big Ten, SEC, and ACC!
The NFL went through such changes when it went from the NFL into the NFL/AFL Merger into an AFC/NFC Leagues as some Teams were paid to switch and then to 32 teams Expansions. They reorganized into standard Geographical Rivals, Reduced Standard Rosters & Practice Squads, and develop Salary Caps to keep Competitive Levels so all teams could win a Super Bowl and to especially grow Revenues far faster than growing costs to maintain a one to six club advantage over other clubs.
BIG-16 MidEast:
Central Florida-FLORIDA CABLE SUBSCRIBERS
UCincy-OHIO CABLE SUBSCRIBERS
East Carolina-NORTH CAROLINA CABLE SUBSCRIBERS
Memphis-TENNESSEE CABLE SUBSCRIBERS
Temple-PENNSYLVANIA CABLE SUBSCRIBERS
Kansas-KANSAS CABLE SUBSCRIBERS
KSU-KANSAS " " "
WVU-WEST VIRGINIA CABLE SUBSCRIBERS
BIG-16 SOUTHWEST:
BYU-UTAH CABLE SUBSCRIBERS
ISU-IOWA CABLE SUBSCRIBERS
OU-OKLAHOMA CABLE SUBSCRIBERS
OKSU-OKLAHOMA" "
Baylor-TEXAS CABLE SUBSCRIBERS
TCU-TEXAS " "
Texas Tech-" "
UTexas-" "
This is how I see it can resolve all Big12 problems and can expand Schools, Revenues, Networks, and reduce Travel Costs Per Schools.