They dont advertise. There's 0 marketing. I was at the Pitt/UVa football game. Very nice crowd. You'd think they could do a feature during a timeout "hey fans, Friday Night is the Backyard Brawl. Get your tickets for as low as XXX. There are ticket representatives in the Great Hall tonight to take your order."
Listen, here's the deal. Pitt fans and casual Yinzer hoops fans arent going to ever fill The Pete again consistently unless we are a Top 10 team. Well, not at these prices. Pitt tickets should be dirt cheap until we can sell out of season tickets and then slowly raise it. For example, BC tickets, in a smaller arena are $150 for the season and $50 for youth. Maybe that's a little too low but this sounds about right:
Worst uppers: $200
Good uppers: $250
Worst lowers: $300
Total price with donation. The goal should be to price tickets so you sell 11,500 season tickets. Then next year, raise it by $25. The Pete is a morgue most of the year.