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Rebrand unveiling scheduled for 4 pm Sunday

Chris Peak

Lair Hall of Famer
Staff
Jun 19, 2004
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Pitt Athletics And Pitt Program Council Announce Time Change for The Reveal April 7

PITTSBURGH – The University of Pittsburgh athletic department will introduce its new marks publicly Sunday, April 7 as part of Bigelow Bash presented by the Pitt Program Council and starring T-Pain. The Reveal, the culmination of two-year collaboration with Nike Global Identity Group to rebrand Pitt Athletics, is now scheduled to begin at 4 p.m. on an outdoor stage between the Cathedral of Learning and William Pitt Student Union.

The Reveal will feature a fashion show style introduction of Pitt's uniforms for the 2019-20 season across its 19 athletic programs. Current and former student-athletes will model the uniforms and select apparel on stage and there will also be video features on the development and process behind the new marks and uniforms for Pitt Athletics.

Following The Reveal, there will be a ribbon-cutting ceremony and official opening of the Nike Store at The Pitt Shop on Forbes Avenue at 4:45 p.m. The Nike Store will be renovated and re-opened as a Pitt branded Nike concept shop within the Pitt Shop on Forbes Ave. It will feature all new Nike product utilizing the new athletics marks and visual identity.

Bigelow Bash: Music and Food Truck Festival starring T-Pain will also feature food trucks and performances beginning at 1 p.m. on Bigelow Boulevard. Performances include the winner of Battle of the Bands, Cities Aviv presented by WPTS Radio. The Reveal will be followed by a musical performance by headliner T-Pain.

The Reveal and Nike Store at The Pitt Shop grand opening are open to the public.

Schedule of Events
1:00 p.m. Bigelow Bash Opens (food trucks, musical performances, T-Pain)
4:00 p.m. The Reveal
4:45 p.m. Nike Store at the Pitt Shop Grand Opening
 
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