Student tickets are less costly than a Netflix subscription. Next.
The problem isn't the students to begin with. That situation has improved over the past few years.
The problem is the adults who have season tickets and don't actually use them for games like this, and the inconsistent perfomance on the field by the actual team.
Pitt was ridiculed nationally for announcing the fact they provided snacks to kids on the buses riding back to campus, but hey handing everyone a free pizza on the way to the game is a magic bullet or something.
Pitt's number one problem has been and will continue to be winning often enough and convincingly enough to grow the fan base and to get people to show up more consistently.