In the glory days of the early 90's, that's what KBL was. They worked with all the local teams to produce tons of creative programming and revenue streams. None of it worked. Here's the dirty little secret. The PGH market isn't as strong as some think it is. Our reputation for sports loyalty is greater than the reality. Local team loyalty is diminishing in favor of betting interests. The days of a million Pittsburghers tuning in to see any programming at all about the 3rd string Steeler long snapper or a "where are they now" segment about Tim Foli are gone.This is both hilarious and sad at the same time. It's time for the two local teams who predominantly play on cable to become creative.