You are very confused on this. Players are being paid for the use of their name, image, and likeness for use in marketing/advertising. They are not paid "to play." Now, the NCAA has looked the other way on this and has essentially allowed these " pay for play fake NIL" deals. But with the House settlement, the "fake pay for play NIL deals" are shifting to the universities to pay the players directly up to $20 million. The booster NIL deals will then have to be at fair market value and go through a clearinghouse. Who determines fair market value of Drew Allar doing a local car commercial? The NCAA will hire third party marketing/advertising professionals to determine that. So if Billy Bob State College Ford wants to pay Drew Allar $3 million to do a commercial, they can, but if the NCAA Clearinghouse states the FMV of that commercial is only $10,000, the other $2,990,000 would be considered pay for play so he has to decide, do I take the $3 million and give up my eligibility, decline the NIL deal, or take the $3 million and sue the NCAA.