It's a long term fix, which involves an on campus stadium to create a proper culture of student's attending games (not bused in and out which sucks for them), becoming alums and attending more games.
For possibly the trillionth time the stadium was a couple blocks away from dorms and apartments for what, 70 years? And the student attendance was not good, culture was poor, and post- grad donations were low ... all because the teams mostly were not good.
In the brief time we WERE good, boosters increased donations and attendance was solid ... but then the university chased the boosters away. Results were predictable... and students, like everyone else, found better things to do. Even though most could literally roll outta bed and make it up there in 15min.
Winning needs to be where the focus starts. If the utopian situation occurred that Pitt rose great football success on the field, carried it to conclusion (aka championships) and sustained it for at least more than 4 years or so (to encompass a full graduating class, ideally more) ... THAT'S what would get the cycle going you speak of.
Students wouldn't care less if they had needed to shuttle to the stadium. They'd just remember the great times and feel good to donate for them.
Plus a bonus ... once in the work force, ie owning automobiles, they'd appreciate the far easier commute and parking of the north shore vs trying to access Oakland that way, further increasing the chance of sustaining their ticket purchases and attendance past graduation.
And another possible bonus, if things got so good, and lasted a decade or so... pitt would have built enough positive feelings (and donations and willing sponsors) to actually CONSIDER a campus stadium. I am in the camp it isn't necessary, but at least it could be on the table after that.
Aren't you guys aware of Pitt's current standing among politicians of the state and city and county? Lower than Trump! We're despised! So just think of a stadium concept, start to finish, from just the architectural plans, proposed location, zoning and permits and hearings and approvals needed, to the actual acquisition and razing of buildings, possibly the need to relocate residents and businesses, to add needed access roads, sewage, lighting, security planning etc etc. Etc ...
Not impossible things at all IF you have civic popularity and cooperation, but we certainly DON'T, so the idea would be squashed like a grape right now.
Winning big, for many years, would turn that around. Civic favor and funding would follow. Politicians wouldn't like it... but if we'd become as popular as the Penguins or Steelers by then (which winning accomplishes), they'd have to kiss Pitt's tail. We could get our stadium AND the transportation structure (subway, elevated light rail, etc.) needed to bring the bulk of people in and out. Great for Pitt the other 6 days of the week too.
It would need to BEGIN with on field success, sustained success. Focus there.