Yes, but population growth in those states may or may not increase viewership of ACC programing [short term or long term]--which is/was my point. No doubt [and no argument] the ACC is important to ESPN based upon its present contractual relations. Hail to Pitt!
Certainly understand your point. And just to be clear on mine, sheer population numbers within the area comprising a conference's physical make up - current as well as the trends that point to the potential for growth in certain areas over others - can still remain a major factor when providers are negotiating future contracts with advertisers/investors.
So it would seem to be reasonable that there exists a potential attractiveness for the ACC that would be enhanced due to its geographic and demographic footprint, possibly more so than for others situated almost exclusively in Rust Belt or more sparsely populated primarily agricultural states in regions that are trending toward, and/or actually experiencing, population loss. Particularly when looking ahead and trying to gauge something in the future in an increasingly competitive environment in terms of profitability for providing sports content. Have to wait and see how it all plays out over time.