I even know people, who don't have tickets and live nearby and have for years often just come down to hang out at a tailgate party, then leave around noon and go home or to a bar nearby and watch on TV.
I was also going to write that earlier. For the longest time in, sigh, younger days, we had a huge tailgate at every Pitt game. Word spread about it with coworkers, neighbors, friends of friends, in laws etc and we ended up well over 75-100 people conglomerate among our squads of vehicles (up to 5 vehicles at one point). The VT game of 2003, still stands as the greats of Pitt games at Heinz Field, we had multiple turkey fryers going and served them. Had a large TV (console! This is circa 2000) going in the back of one of the pickups. Regular grills, griddle grills, Coleman stoves cooking chili. Synced music (before the days of Bluetooth speakers). Once the lot started requiring set spots, we’d coordinate arrival at the nasty NS Giant Eagle so we could enter together. Awesome parties. Game? Usually we made it in. Sometimes we didn’t. Sometimes we left at halftime. Pitt stinks most of the time, by design (the Pitt admin hates it and will never let it be great). So we knew we weren’t missing much if we didn’t go in or left early (though we didn’t miss many of the Fitz years or the Shady years).
The thing was, word has spread so much that a good 1/3 or more of the attendees to our tailgate were not Pitt fans at all, didn’t have tickets, would never think to GET tickets, would never bother going in. Some were, ugh, Nits (luckily kind of hot women; my buddy, ugh, married one). They came for the party.
But then folks got married, kids, stupid worthless Saturday soccer games, “fall ball” Little league, parents got old and needed care, people left the area for better jobs etc. plus the Rooneys and the city continued to connive to eliminate surface parking. The big tailgates became untenable most of time though we still try to hold a couple each season.
But we can be grateful for wonderful amenities that replaced it like Tequila Dickies and the bar where the strippers in Scottish kilts would pretend to be waitresses (I think they were practicing other professions as well, and the city shut it down?). Not awful, you can have fun in such places too, but the tailgating is so so so so so so so much better.