Exactly, you have to be convincing and know what you got. Sell ice to eskimo's whatever.
I've been wondering about the mixed message we are sending with the "412crew", "Litzburgh", gang type rap then impose over the top penalties for typical urban behavior. So are we squeaky clean choirboys or bangers. Need a clear brand message, let's face it the football program is the most visible branding message for the university. We need to find are niche and focus. (I.e. Under appreciated, Hardworking, blue collar underdogs or slick, trend setting wide open, fast, left lane, hammer down). We don't have a clear identity to market.