Its going to be interesting watching it unfold. If they add 4 teams they are pretty much dooming themselves to the bottom of the power 5, those schools other than BYU don't help the b12 with their biggest problems which are 1. they simply don't have enough teams that draw good tv numbers-this is going to hurt them when the tv contract expires their ratings have been pretty far behind the ACC which is almost as far behind the sec and b10. And 2. there base is simply to small geographically adding another TX team won't help. Memphis might help a little but these schools barely/if the even do control their own market, for instance Memphis might legitimately deliver the memphis market(I would guess TN has just as many fans in the city) but its not delivering much outside that city.
I agree with this......
With that said....the Big 12 is in a pickle as many candidates are in the same boat as Memphis
To me.....Cincy checks all the boxes.
After that......I think Houston gets a nod. They may not control their own market with Texas......but the city has an enormous population and in Houtson, Texas.... CFB drives the bus. Together........these metrics make Houston an attractive addition. And......the league already added TCU.......a similar example in many ways.
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