Switching the logo in 1997 is a proven mistake, but you clearly weren't having the same conversations that I was with the font obsessed factions over the past 15 years. Logos were never the problem, nor even indicative of the primary issues holding back the athletic department.
No one suggested the Logos were a problem, all fans accepted the changes even with doubts, accepted the Stadium move that "Cas" stopped when he was here. Now we knew back when 1997, the Script to PITTSBURGH, the Pepper, etc etc was a dumb move but everyone was just happy Pitt was rebuilding and Pederson was a big part and deserves credit with no reservations from me saying otherwise. Nordenberg did a terrific job as well. Pitt Football Program went back being a Top 40 to 50 Program, on shoestring budgets. Plus, it took Walt Harris to finally come to Pitt after being the 4th choice, if I recall, and that was a testament to Pederson too, as far as I am concern. Did it upset some Former Players Alumni, Golden Panthers, and others, sure, but that is what change is all about.
The things holding back the athletic department was a lack of revenue being generated by football, at the gate, and that is largely due to a lack of success with football coaching hires.
Agree, but Pitt was a tough hire to be fair to Pederson in 1997, and Steve did great in FB & BB. It was Pederson return that was the mistake and his hires and fires at Nebraska and Pitt were a big problem after his return, as you say!
Those two things are still issues, but for now, the ACC has put a bandage on the first and the later has yet to play out. And while you can make an argument that improved customer service/responsiveness will enhance revenue to a degree (and there is no doubt it was not where it should have been, if that is what you are going for with "giving the fans what it wants"), no amount of customer service in the sports world can overcome the negative impact that manifests with a lack of winning. And whether that was your point or not to tie it into revenue, it was absolutely the point of many on these boards over the years.
So, true, TCU Patterson and Baylor Briles have turned annual losers and nobodies to winning big by great President's Visions, Coach selections, and Branding. Pederson after 2002 lacked those abilities at NU & Pitt!
However, as a parallel and also separate issue which is the original point of the post, branding consistency has been a major problem for the university as a whole, as well as the athletic department, but that in itself doesn't significantly impact on-field/court success. And my opinion remains, as with each logo change, make the branding consistent. It is simple marketing. And the script is a great place to start that process over, yet again. So sand down the basketball court and put script on it.
Excellent comment and reasoning and few to none can disagree with such logic and need for Branding!
For Doc Yinzer, the graphic designer who did the torch-cut was Peter Moore, who was in charge of the Air Jordon and Nike Air brands at Nikey. Torch-cut was obviously not his best work. And for Ghost, no amount of regurgitating the same garbage (I'll call it what it is, unsubstantiated falsehoods) about football de-emphasis will change the historical realities of what actually went on the past 15 years. It's garbage the first time you said it, and it remains pure garbage.
I do not see it as garbage, I see it has Pederson failure to perform upon his return and Nordy made the mistake of bringing him back, as well as, allowing him to stay after Wannstedt was fired when both should have gone, and giving him millions for Buyouts of himself and Coaches Pederson's mistake picking, and when you posted how much a few weeks ago, how much in the red Pitt Athletics is in, when Pederson got some and caused those millions is not any fans or posters fault?
I can back up the Garbage Truck and the only thing to put in it now is the PITTSBURGH LOGO, DINOCAT, and Other PEDERSON's PROFESSIONAL BRANDING FAILURES at PITT & Nebraska!
