You need to get that out of your head right now because it will make your vision Myopic ( lacking imagination,foresight or intellectual insight ).
The total cost of Heinz Field was $281 and with it came an agreement for the Steelers to stay in Pittsburgh until 2031. Is there anyone that can really make an argument that $281 Million won't be recovered locally over the course of 31 years? It's already been recovered many times over by businesses that pay taxes and direct taxes. Short sighted people complain about the up front cost but can't see the Value in the rear view mirror that is evident.
One needs to start your thought with: What will keep us in a Power Conference for Football ? Winning is certainly ingredient #1 but facilities are essential.
We do not have a stadium to play in 2032 so figure out where that stadium will be. Populous is on board and will figure that out. Let them do their job, have an open mind. It certainly will be in a location closer than Heinz Field and easier to get to for Students or else they are tone deaf. Likely won't be easier for Alumni so just deal with it. Tailgating will not be in a big open field so deal with it. "It's all about what's on the field I hear".
The Return of Investment for Pitt to have their own Field in 2032 is to have a seat at the table whether you want to admit that or not. It will also be sold as Regional Development which is very important to Pitt more than Athletics. From Pitt's Website, they spend $1.74 Billion in the Community and Support 33,800 jobs. Oakland is the 3rd largest Downtown in Pennsylvania.
People also need to get out of their heads that all stadiums need 4 sides or an Oval when thinking of a footprint for seats. Truth be told we could likely go as low as 40,000 seats. Imagine this year's season ticket renewals knowing there are only 40,000. Your Return On Season Ticket purchase would be much larger in secondary market if you can't attend a few games.
People also need to get out of their heads that 100,000 in attendance is big time football and 41,000 is not. Winning football games in a packed house with tickets hard to get is big time football in Pittsburgh.
We have 10 years to figure this out because in 16 years Heinz is gone and even sooner is a certainty if you are honest with yourself. Where does Pitt play football? I am quite sure the Steelers will hold the City hostage to become the Raleigh Steelers, Las Vegas Steelers or London Steelers. We won't be caught in this wondering where we will play football.
The only true Return on Investment is what students pay for tuition. That's it and everything else is gravy. A stadium is simply one thing on the Menu for your 4 years. It's sort of an assumed requirement. Many call it the Front Door to a University. I would like to think the Cathedral of learning is but that's never on TV because we don't play near it.
The short term Return on Investment always looks bad unless you are manufacturing high margin products.
It likely won't be where people expect because it won't fit Community Development. If I had to take a guess, it will be a way to make Centre Avenue great again and become the spine of the City once again. Making Pitt connect directly with Downtown is where you will see City Agreement. Showing a way for anyone living between Consol Energy Center and Pitt benefit. That corridor was great once upon a time.
No idea where stadium will be but there will certainly be a stadium that serves many purposes beyond 7 days per year. Football crowds are on a shrinking trend which makes a smaller stadium the right size for the future, wherever they put it.
Return On Investment immediately is not a measurement for this need and is measured in soft terms and is a loss leader in a business plan much like many companies use daily to drive positive results.