I heard Bill O'Brien tell this story one time when he was in Pittsburgh. I don't recall all the particulars but as the Patriots bus was driving about in and around Pittsburgh, he and Tom Brady were sitting together. When Brady noticed all the banners and pennants out supporting all the high school football teams, he got very excited, told O'Brien, "This is so cool, it would be great to grow up in a place where high school football is so big."