I said it would be a one or two year bump.The funny thing is that Pitt has been selling script stuff both on line and at the store in the Petersen Center for several years now. Heck, it was even in those butt-ugly colors that some of the script fanatics have a wet dream over. So if there was some huge, pent up demand for the stuff why didn't the stuff that they already have just fly off the shelves?
Pitt will get the standard bump that pretty much everyone gets when they change their logo. It is, after all, the main reason why teams change their logos. And then a year or two from now we will be pretty much right back to where we would be without the logo change. Which is exactly why some teams make changes to their logos and color schemes so often. Change sells.
But it will be a significant one or two year bump.
And the little script stuff that was on the shelves at Heinz this season sold like hotcakes.