Not sure how the Virginia AG got wrapped up into this but this is the new trend. WVU started it when the NCAA didnt allow 2 time basketball transfer Raequan Battle to play immediately. You get your AG to sue the NCAA and you get your player eligible. The NCAA is investigating the use of NIL funds to "induce" that SoCal QB to sign with Tennessee. I mean, obviously, the money was used as a salary/signing bonus, whatever you want to call it but everyone is doing it so the Tennessee AD (not AG this time) wrote a scathing letter basically saying he wont allow the NCAA to use Tennessee as an example. So the AG is suing the NCAA and trying to get them to allow the use of NIL for recruiting purposes. Everyone is doing it so they are just saying it shouldnt be against NCAA rules.
Instead of cherrypicking 1 case, the NCAA should have listened to me long ago and created a sports marketing team to evaluate the marketing value of each NIL deal. And whatever value the sports marketing team determined that player was worth, was the maximum he can make and retain eligibility. Even a 5 star QB like the Tennessee kid is probably not even worth $100K to local Knoxville businesses in Year 1 but he's making millions per year. If he turns into an elite QB, he still probably isnt worth a few hundred thousand to local restautants, car dealerships, and law firms.
Instead of cherrypicking 1 case, the NCAA should have listened to me long ago and created a sports marketing team to evaluate the marketing value of each NIL deal. And whatever value the sports marketing team determined that player was worth, was the maximum he can make and retain eligibility. Even a 5 star QB like the Tennessee kid is probably not even worth $100K to local Knoxville businesses in Year 1 but he's making millions per year. If he turns into an elite QB, he still probably isnt worth a few hundred thousand to local restautants, car dealerships, and law firms.
