Nordenberg did value athletics, but first and foremost he didn't ever want us to be embarrassed by it. By that I mean either the performance of the team (72-0 vs OSU), NCAA violations, or the conduct of the team (see Fred Primus). He also valued cost control, which is extremely difficult in football, and he left that to Jerry Cochran & SP. Lack of support from donors contributed to that as well, but it's fair to state he didn't value athletics enough to spend what our peers were spending. Think back all the way to Walt. How many assistant coaches went in and out of the program every year for better paying lateral jobs? Those don't get headlines, but it hurts continuity in recruiting and overall. There are millions of examples of lack of institutional support I could give, but I don't feel like typing it all out.
I would say Mark oversaw the rise from pathetic to competitive. The current administration has a much bolder vision going forward for the department as a whole. Here's hoping it works out.
That is pretty spot on, except to note in regards to peer spending that unfortunately Pitt is often competing, at least in recruiting, against insurgencies into our back yard by ND, Michigan, Ohio State, Notre Dame, and Penn State. So you have to carefully define "peer." To coaches going head to head against these other guys, definitions don't matter, but reality is what it is.
Pitt subsidized the athletic program at a more than reasonable rate...something like around $10 million a year, + or - a few m, depending on the year and that was in the upper end of BCS programs. Besides lack of donor support, there was also a huge revenue problem. So despite the subsidization of athletics from the university (which was at an all-time high under the past administration), spending was absolutely less than many "peers," although in line with others that more closely resemble Pitt as an instituion (so I agree with both you and Souf). Spending was absolutely was always going to be less than some "peers" unless Pitt started winning more and could scale up with revenue increases. That happened somewhat in hoops, but it didn't get to point it needed to be in football. The olympic sports were basically kept on life support, and were being outspent by just about everyone.
What wasn't ever going to happen under the last administration was plunging the university into more debt, which is what some people wanted because they want to spend without restrictions, and you see the results of doing stuff like that at Maryland and Rutgers. The university is always stuck with the bill, and you can see that going back to Pitt Stadium or more recently at Texas A&M. Absolutely there was a "lack of institutional support" across the university for many academic and athletic projects, because that is absolutely what the institution needed at the time: fiscal conservatism.
People forget how bad of a financial spot the university was overall circa 1995, something not remotely faced by a school like UMD. Pitt was having trouble filling its beds. It was a complete mess, and trending down....really poorly run for for a long time and I mean that going back to Posvar, who did some good things but was not a good administrator. And then, come the 2000s, and just as it started pulling out of the mess of the 90s, Pitt gets double walloped by massive state appropriations cuts timed with fairly huge cuts to federal research funding which is a huge source of revenue for Pitt. What is amazing is that Pitt's academic
and athletic credentials during these financial crises only kept climbing: remember how many times during the last decade we were ranked among the best combinations of football and basketball? And Pitt actually got more competitive and successful in obtaining federal research funding. Frankly, if you look across the spectrum of universities in similar situations (and few faced what PA did to Pitt), it is downright astounding, especially given the starting point in the 90s.
But yeah, cost control was the mantra, born out of necessity. As anyone that has ever managed a complex institution knows, you have to balance things carefully and sometimes get creative, because every school, department, division, and center has their hand out for fantastic sounding missions and advancements if only they could have a little more. And a lot of those academic pitches land more central to the actual trustee-mandated core mission of the institution than does a plea for an assistant coach or another scholarship for baseball. Hence the creativity: spinning off the medical center is probably the most significant example. Subsequently partnering with it and the local pro team for facilities is another. The bottom line is that there is an infinite list of great uses for money, but no infinite supply. Some people just can't seem to wrap their head around the latter. Pitt tried the spend and ask questions later path in the 60s, and that is why it is now beholden to the state.
Gallagher has much more money to work with though and a much different starting point...as you said, essentially starting with at least being competitive on both the academic and athletic side. The foundation was set by the prior administration, and the current one absolutely recognizes that, and Barnes has even publicly commented how responsibly managed the financial aspect of the department was that he inherited. That wasn't just lip service. There is very little debt service, so all this new ACC money is even more impactful than it is at other schools because of that. So there is an opportunity there to make some pretty significant leaps pretty quickly given this substantial new revenue source. There is absolutely reason for optimism.