I am not arguing what will be profitable or what wouldn't be. I agree with your last post but that isn't what I am saying. I am simply saying that there is a price where Pitt would have sold a considerable amount of season tickets. Perhaps it would have been too low and they would rather sell 2K-3K tickets at above market proces than 8K-9K tickets at low prices. Price matters is all I'm saying.
Price matters less if no one wants the product. Would you buy a new Yugo at $50?? People can't give away Pitt hoops tix. Those that bought season tix did it more by habit/loyalty than enthusiasm for the product.
I doubt Heather Lyke had any input on price....she started just a couple weeks before they started selling packages.
Pitt needs to send a message that they want to compete.