Here's some good info in regards to the Big 12's new contract vs the ACC. And also some foreshadowing that we all know is on the horizon:
from a Q&A in the Athletic
How much damage does that new Big 12 media deal do to the ACC? Obviously, none of these deals help the ACC’s financial situation, but does it make things any worse? — BD G.
Fortuna: BD, I’m not sure the Big 12’s new deal makes matters worse for the ACC financially so much as it just reiterates how long of a holding pattern its members are in with their current deal. Remember, the ACC’s deal with ESPN runs through 2035-36. The deal that the Big 12 is about to sign expires in 2030-31. The expected $31 million per school annual average is impressive in the sense that the Big 12 was able to land that much money without Oklahoma and Texas in the fold anymore, but it is still less than what ACC schools get.
Of note, Sports Business Journal’s John Ourand wrote: “ESPN took pains to make sure that its Big 12 deal would not result in a bigger per-school payout than the ACC.” So the Worldwide Leader certainly values its relationship with the ACC. The real problem for the ACC could come during the next round of media rights negotiations, where everyone — the Big Ten (expires in 2029-30), Big 12 (2030-31), SEC (2033-34) and likely the Pac-12 — will be up for renewal before the ACC’s current deal expires. By that point, perhaps the difference in payouts from other conferences, coupled with the shorter length of the ACC’s grant of rights, will make the ACC that much more vulnerable to getting poached.
from a Q&A in the Athletic
How much damage does that new Big 12 media deal do to the ACC? Obviously, none of these deals help the ACC’s financial situation, but does it make things any worse? — BD G.
Fortuna: BD, I’m not sure the Big 12’s new deal makes matters worse for the ACC financially so much as it just reiterates how long of a holding pattern its members are in with their current deal. Remember, the ACC’s deal with ESPN runs through 2035-36. The deal that the Big 12 is about to sign expires in 2030-31. The expected $31 million per school annual average is impressive in the sense that the Big 12 was able to land that much money without Oklahoma and Texas in the fold anymore, but it is still less than what ACC schools get.
Of note, Sports Business Journal’s John Ourand wrote: “ESPN took pains to make sure that its Big 12 deal would not result in a bigger per-school payout than the ACC.” So the Worldwide Leader certainly values its relationship with the ACC. The real problem for the ACC could come during the next round of media rights negotiations, where everyone — the Big Ten (expires in 2029-30), Big 12 (2030-31), SEC (2033-34) and likely the Pac-12 — will be up for renewal before the ACC’s current deal expires. By that point, perhaps the difference in payouts from other conferences, coupled with the shorter length of the ACC’s grant of rights, will make the ACC that much more vulnerable to getting poached.