A combination of memes, wit, and trollery have powered the online fans of the California Golden Bears into the middle of the discourse.
writeforcalifornia.com
“Cal has essentially been isolated in the Pac-12 for most of the Internet era. And Cal has often been an afterthought, as they stumble to early conference losses, and are then immediately forgotten.
This year? Cal is in the ACC, a conference that people east of the Mississippi generally pay attention toward. They landed one of the most impressive early wins of the year at Auburn. They will have three of their first four games broadcast to a national audience.
The Bears typify the very strange landscape of 2025 college football, and that has led to all sorts of new and interesting connections we previously didn’t have.
The Bay Area has been a bit of a punching bag in some outlets of the political spectrum. It’s not hard to project that a lot of the vitriol directed toward Cal and Stanford in realignment discussions was because of the region they originated from, and the general political leanings of those who went there.
Instead of running away from the stereotypes, Cal Twitter has run headfirst into them and embraced them wholeheartedly, with a playful and lighthearted spirit.
With Cal sitting on the precipice of being left behind in college football, “tweet through it” has become the way of the game. If the Bears are going to be playing an existential game of risk year after year, go down tweeting!”