Your questions aren't the type that can be answered succinctly. Let me start by saying, I know that there are folks here who don’t buy my view of the world on these subjects but you asked for my opinion, which is based on my long term support of Pitt FB and my observations of Pitt's oversight of FB…so here it goes.
Pitt can be a top 25 FB program if they desire to be one. Pitt FB has been on “ snooze” status for 40 years and muddled along just happy to go through the motions. The commitment has been lukewarm. And legions of current and former financial supporters know this. Pitt fans aren’t cheap, as some like to contend…they’re smart, been badly burned in the past and know what genuine commitment to FB looks like, and won’t completely buy in financially until Pitt makes a “ statement” in FB that reflects genuine commitment. They made such a statement in 1973 when they hired a HC who was the hottest young coaching commodity in the market, refurbished Pitt stadium and funded 85 FB scholarships in a single year. From 1982 onward, Pitt's commitment to FB has severely waivered, and Pitt has had a penchant for ignoring what their financial backers tell them. The VH project is just the latest example of Pitt being tone deaf. The attitude has been: “ give us your money and we’ll do with it what we please because we know best.” “Burn me once, shame on you, burn me multiple times, shame on me.” Pitt’s approach to fund raising the last 40 years is a recipe for failure. Pitt's message on commitment to FB has been both ambivalent and ambiguous and that kind of message undercuts fund raising.
Commitment starts with the facilities and the HC both of which give you credibility with your supporters and nationally. In every coaching search over the last 40 years Pitt has set a bargain basement budget that ensures the hire will be a “no name” that shouts “ business as usual”. Playing in an oversized off campus stadium delivers the same message. Yet they can commit $300 M to build a volleyball court and waste millions of dollars on contract buyouts of failed coaches? in sum, in my opinion, Pitt can be a top 25 program if they want that but their overall steategy and tactics need to be aligned with this goal in mind.
I’ll end this part of the discussion on the relationship between commitment and fund raising with this thought…how would you like to be a deep pockets financial supporter who Pitt contacts to assist paying off the contract of a fired coach who you opposed to being hired in the first place? This has happened multiple times…great way to make friends and influence people! Just a great way to show supporters that you can be a trusted steward with their money. If we saw the amount of money Pitt has spent on contract buyouts and the money left on the table through lost revenue, it would shock the conscience. Clear, credible commitment and effective management are the only factors which will jolt fund raising given the events over the last 40 years.
Recruiting has suffered over the last 40 years for a deadly mixture of reasons: lousy HCs, lousy facilities, academic policies that hinder recruiting; myopic capital expenditure decisions and unrealistic budgetary constraints. At the end of the day, it all comes back to the level of Pitt’s commitment. Money talks today as loudly as it did when Pitt FB was resurrected from the dead 40 years ago, and unlike the opinion of some, this is what gives me hope because I believe IF Pitt were committed, the support would follow. The fate of Pitt's potential rests with Pitt in the first instance.