To that point, I'll just quote:
“He’s one of those people in college athletics that the outside world does not appreciate,” Miller said of Salesi. “If you’re a coach or player and been a part of Pitt basketball, you know how much he means.”
It is a business, but college athletics is also built on tradition. You get alumni donors by appealing to that sense of commitment to a place that was home.
You can definitely tell the people who have not been around the basketball program or the athletic department based on their responses in this thread.