I know this will be ridiculed because there aren't many free thinkers here but I think Pitt is losing the "old guy" crowd. These are the guys that literally have nothing better to do but watch football and find ways to get out of the house.
Let me explain. Heinz wasn't designed to worry about aging people that can't get around too well. The Steelers know they don't need them. Parking and getting to the stadium is difficult for a lot of people. It's not like colleges that run shuttle busses from remote parking lots right up to the door and restrict access to the area directly around the stadium. Heinz has a major interstate empty right next to one of the gates and couldn't possibly limit access safely in a way that makes sense, making such a scheme nearly impossible. Couple that with a lack of close, affordable parking, and it's suddenly not doable for the old guy unless he is part of a contingent that can help him or he can donate enough money to park close and get VIP access to his seats.
Most of the other challenges are similar to other college stadiums so far as hiking up ramps and climbing steps to your seat. None of that is too terrible but parking and getting to the stadium is a gigantic problem for that demographic.
FYI: I realize this demographic might only account for 5k butts in seats but when you're struggling to cover ugly yellow seats with butts, it's kind of worth noting.
Not sure if you're from Pittsburgh or how familiar you are with Pittsburgh parking and transportation, but there could be a reasonable solution for those "old guys" that you describe above. You can park in town at numerous garages and lots on weekend game days for $5.00. Then you can take the T from a stop very close to where you park and ride it for FREE to and from stadium. There is a T stop right outside the north end of HF.
See link: http://www.portauthority.org/paac/SchedulesMaps/StadiumService.aspx
Here's the link to the list of $5.00 garages/parking lots in town: http://www.downtownpittsburgh.com/g...rking-map/evening-weekend-event-parking-5-max
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