Again, that’s a false equivalent because as the sixth-largest media market, Atlanta is the largest market without all four major U.S. sports leagues. Meanwhile, Pittsburgh is smallest market with three or more franchises.Good luck. There is a lot of competition in Georgia for sports entertainment, with college football, pro football, an MLS franchise that is highly attended, MLB, NBA, and NASCAR.
Like I said, I could make an argument that a pro basketball franchise would also succeed in Pittsburgh if it is done differently this time around, too.
The demographics indicate that Atlanta should easily be able to support an NHL team in its current state. They also indicate that Pittsburgh can barely support the teams it does have, let alone a new NBA franchise. That’s why it’d be more than just “doing things differently” when it comes to Pittsburgh.