a guy (or girl) on the tv too much is kind of silly to blame the person, they dont decide how often their commercials play, the networks do.
It's like hating a musician because his / her song plays too often on the radio. again, it's not exactly their call.
i really dont think taylor swift wants the cameras to show her in a box between every play. she has enough fame, she doesnt care. now kelce's bro on the other hand, with no shirt on, playing it up? well thats debatable but he just likes to play the lovable goof and well, no harm there.