Again, I think people, fans mostly, and that is who runs also mostly these internet sites, blogs that are college football centric............they focus too much on on the field success and recent performance instead of the brand.
For example, Clemson is Clemson. Michigan is Michigan. No arguing who has been most successful the past decade, Clemson. But Michigan is the slam dunk, better name brand. That was the thing about Texas. Texas hasn't been much better than, well Pitt, the past decade. But....Texas is that huge brand. And that's why the SEC wanted them.
I love the one post, not sure if it is in this thread or another, where they broke down the revenue a new addition to the ACC would have to bring, just to make it make financial sense. Because that is how these Presidents are looking at this, not looking at "who would make our conference better in football next year."