There is 0 complaint towards Pitt. It's a complaint about college football in general about how you have to use outside devices to create excitement and interest in the game. The actual game on the field is not enough on it's own.
Okay, that is not what I thought you were addressing, because you implied that Pitt somehow wasn't marketing to "real" football fans via a pep rally.
Who gets to decide who "real" fans are, and when that fandom is born? Shouldn't Pitt, or any other school attempt to get as many people to join the ranks of "real" fans? And couldn't the transition from "non-real" fan to "real" be different for different people? So, just maybe the bonfire could be what causes some students to become "real" fans, regardless of gender?
The only other thing I'll offer is that a bonfire or pregame on campus pep rally is not something new, or only associated with Pitt. It's been part of the landscape of college football since the beginning of the sport.
To compare to pro football, how is a pep rally to get excitement built up any different than a pre-game tailgate party?