There is such a thing a voting with your wallet, it is a tool to not give after giving and many people sometimes/many times choose to do so. I would say it is a rare person who gives the way you and PittLaw suggest. Most people view giving like that as giving blind. I stopped giving after the Haywood fiasco. As I do not give ten's of thousands let alone hundreds of thousands, it was the only way my simple donation spoke to the administration that I don't trust them to do what is right. Many other people did the same and together I believe we spoke loud enough to allow many of the corrections we are starting to see. Now the trick is can the new AD bring those who left back and new people to give.
Obviously winning sells tickets and encourages donations because everyone loves a winner and people love to vicariously associate themselves with a winner which, for some, seems to supplement their self esteem or sense of self worth. I get that, it is human nature, and I'm not immune to it either. But support that is reliant only on self gratification that comes with one's "team" winning big doesn't get a program through the inevitable down cycles where reliable consistent support becomes even more critical to climb back up. That's why programs like Texas that are down now, won't stay that way forever. That's why PSU is back. It's is obviously easier to navigate down periods when you have a larger base of reliably consistent supporters and donors to begin with.
But pertaining specifically to Pitt athletics, it has been more rare for people to give regularly and consistently than it is at peer athletic programs that have had
equal or less success. That's been true for 40 years. You can look at straight up dollar amounts or as a % of alumni that donate. Those figures have been posted repeatedly and they are at the bottom of our peers.
Voting with your wallet is something customers do, not people that really care about and support a relatively small institution well known to be struggling with finding funding and keeping pace with peer institutions. For those that are supporters, not just customers, there are ways to voice displeasure by transiently dropping some support or moving money to different areas, but doing so in a way that keeps one's general support (and voice) intact because, one would assume, of an underlying belief in supporting the overall mission: whether it be the student athletes working their butts off every day, coaches putting in unfathomable hours, or an institution that will be soldiering on for the benefit and representation of Western Pennsylvania long after any particular individual staff members are gone.
The trigger point you cited for dropping support was something that happened two athletic administrations and three football coaches ago. I'm going to assume everyone here is enlightened enough to know how college athletics works financially, and how an athletic department is required to field more than just a football and basketball teams, and how the need have booster support to supplement its operations for things like the recruitment of athletes makes it significantly different from the business of professional athletics. If people have the intellectual capacity to grasp that, and I assume if one has the capacity to post on an internet message board that they do, then I have to conclude that a showmefirst attitude is just justification for not caring enough to give up any personal treasure to support the overall bigger picture of an institution's athletics programs. I'm not suggesting that anyone
should care about a college athletic department enough to give up their personal treasure, but just don't expect such a person's complaints and excuses to resonate much with anyone that does.