(Long post) With all of conference realignment posts on here lately, I tried experimenting to see if any of the speculation/rumors could be quantified in an objective way. It'd also give us a better idea of how Pitt would fit into all of it moving forward.
Most fans agree that any future conference realignment will come down to two things: money, specifically revenue generated from football, and television viewers. Both of these help make up a school's overall perceived value. I was able to find all 69 (as of July 1) Power 5 school's football revenues and tv viewers from the 2021-22 school year using the following resources:
- U.S. Department of Education's
Equity in Athletics Data Analysis (
link)
- Zach Miller's
Which college football programs were the most-watched in 2021? (
link)
However, those data points alone don't make up the entire story. For instance, UCLA and USC seem like very sub-par candidates for Big Ten expansion using just football revenues and tv viewers from the 2021 season. There's also a few revenue figures that are a little wonky due to lingering effects from the Covid-19 pandemic on universities. To give a more accurate depiction of a school's value, I added two "weights": a program's all-time ranking based off the AP Poll and U.S. media market rankings. This would give programs like USC a bump based off their blueblood status while increasing the value of programs like Georgia Tech due to the Atlanta market. For this, I used the following resources:
- Yahoo! Sports'
AP College Football Poll, Rankings: Greatest Programs Of All-Time (
link)
- Wikipedia's
List of television station in North America by media market (
link)
Two things to note on these so-called weights: I filtered out non-P5 programs for the AP all-time rankings. This means that a program like Virginia was ranked 64th instead of 76th because it excluded schools such as Navy and Tulane. I also didn't include a program's media market if it decreased their total value (e.g., Ohio State and the Columbus market) and also added media markets to a few programs that, although they don't reside in those markets, they carry them for their conference (e.g., Georgia provides the Atlanta market for the SEC). This was the most subjective part of the formula, as I used this category to factor in the Big Ten or SEC expanding into untapped markets; this is why I gave Virginia the DMV media market, for instance.
Once I had the above data, each school received a 1-69 ranking based off where they finished for a particular category. I then took the average of these to create a cumulative 'total value' rating, with 1 being the highest. The result is the following spreadsheet that can be viewed by clicking on the attached link
here.
The Big Ten, including UCLA and USC, has a total value rating of 22.0. Meanwhile, the SEC + Oklahoma and Texas has a total value rating of 23.0. The idea behind this spreadsheet is to see whether an individual football program would match or increase the total value of the Big Ten or SEC in the hopes of receiving an invite. Using the compiled ratings, there are six programs that match the criteria: Notre Dame (5.7); Florida State (18.0); Oregon (19.7); Clemson (21.3); Washington (21.5); and Miami (22.5). There are also four programs that wouldn't match/exceed the conferences' total value but still exceeds the median total value rating: Oklahoma State (32.0); Arizona State (32.3); North Carolina (33.5); and Stanford (33.5). These programs could be potential "package deals" with prime expansion candidates if conferences were looking to expand to or past 20, similar to how UCLA was a package deal with USC despite having a lower total value rating than the Big Ten's cumulative value. This more-or-less adds up with the most talked-about expansion rumors, with Arizona State being a notable surprise.
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So, where does Pitt fit into this? According to these ratings, Pitt has a total value rating of 38.8, or 40th overall. The three schools immediately ahead of us are Illinois, Baylor, and Colorado, and the three schools immediately behind us are Georgia Tech, Duke, and Indiana. I think most here agree that we shouldn't expect to get invited to the Big Ten and SEC, and these rankings appear to justify that. However, it shows that we're in a good place for a few reasons:
- Pitt is 14th among all non-Big Ten and SEC schools. So, in the event that they decide to expand to 24 schools each, we'd have a decent shot at receiving an invite.
- These ratings also show that we would have a strong chance at receiving a Big 12 invite should the ACC break apart leading up to the Grant of Rights expiring in 2036.
I understand that the formulas and ratings are not perfect. Schools such as NC State and Virginia Tech are likely too low in comparison to how they're actually valued, and it doesn't include other considerations such as academics or men's basketball programs. But, the point wasn't to create an exact science, but rather provide a fun thought experiment and show that, although we aren't the most valuable program available, we're in a good position moving forward regardless of what happens in the world of college football.