It doesn't matter what someone on a message board declares to be a geographical region's "team," though. They added Rutgers and got an extra dollar (again, if I'm remembering correctly) for every cable subscriber because it required them to have the B10 Network. How is that a mistake? It doesn't matter if the New Jersey Dudevil opens a Twitter account and says people from the area like Notre Dame more than they like Rutgers. Whether you pull for Rutgers or Hawaii, you were getting the B10 Network.
Again, the valuation would be a little different this time around. Especially if these apps all come to fruition.
Because they didnt need Rutgers to get a dollar per subscriber. BTN was already in NJ before Rutgers was in the BTN. They were getting 25 cents per subscriber. All they had to do was threaten to pull it and enough PSU, OSU, Mich fans, etc in NJ would have threatened to leave. They didnt need Rutgers.